How Does Self-Publishing Work

Traditional publishers buy the rights to a book from the author, the company then pays for and controls much of the production process (editing, proofing, design, printing and binding), the marketing, the distribution, fulfillment and disposal of unsold books. Self-publishing means that the author pays for all of the processes involved, makes all of the decisions and retains all of the control, the rights, responsibilities and profits.

Where do I start?

Start by deciding who will want to read your book. This is your target market. Your target market might be family and friends, members of your profession or interest group or the general public. If you focus on what other books are available to your target market, you can get a good idea of what decisions you should be making to attract your reader.

Do some research.

Look carefully at books with topics similar to yours. What size are they? What type of binding did the other authors choose? Where are they sold? How much do they cost? Decide if you want to look similar to or different from your competitors. Decide how much you think your book will be worth to prospective buyers based on what they may already be paying for other similar books.

Collect your information.

The cost to produce your book will include:

Editing and proofing
Cover design
Book interior design and layout
ISBN and barcode (if you are considering retail sales)

The cost to sell your book will include:

Fees charged for Distribution /Fulfillment/ Shipping
Fees charged by bookstores to sell your book in-store or online
Marketing materials
Cost to place ads in appropriate publications or venues
Website fees if you choose to support your book with a blog or sell from your own site.

Get some help.

Mira’s Publishing Consultants and Project Managers can walk you through the process and the prices. We’ll help you make decisions that will result in a book you can be proud of that will please the target market you have chosen. 866-341-9588